Agentic Commerce Readiness for the EU

How customers find you
is changing.

How they buy is next.

AI is already deciding which products get recommended. Soon, it will complete the purchase.

Lex Agentica ensures your brand wins at both stages. We optimise your visibility for today's AI-driven discovery and build the technical and regulatory foundation for tomorrow's autonomous sales.

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Our Approach

The Strategic Path to Agentic Readiness

The shift from search to agents is a journey, not a single event. We prepare brands across four connected layers to ensure you are not just found, but preferred and shoppable by AI agents, with governance embedded from the start.

01

Visibility: To be found.

Can AI systems discover and recommend your products?

AI systems do not browse your website. They read signals: structured data, brand mentions, third-party sources. If those signals are weak or inconsistent, your products are excluded from recommendations before a customer even asks.

02

Data Integrity: To be trusted.

Is your product information clear, consistent, and reliable?

AI systems cross-reference your claims against external sources. If your product data conflicts across your site, retailer listings, or reviews, confidence in your brand drops, and so does your visibility.

03

Capability: To be sellable.

Can AI systems complete a transaction with you?

Visibility and trust get you recommended. Capability determines whether that recommendation becomes a sale. If your systems cannot support AI-assisted checkout, you are visible but not sellable.

04

Governance: To be scalable.

Can you scale this safely in the EU environment?

In the EU, visibility without governance is a liability. We embed EU AI Act and GDPR compliance from the start, turning regulatory rigour into a competitive trust signal. Early alignment means growth strengthens your position rather than creating risk you manage later.

"Visibility without governance is exposure. We build both as a connected system, not four separate workstreams." — Lex Agentica

Lex Agentica AI Visibility Research

How AI systems actually recommend products

We test how ChatGPT, Gemini, Perplexity, and Claude interpret brands and products across languages, contexts, and user sessions. What we found challenges assumptions about AI visibility that most brands still hold. Here is what our research shows.

Language Divergence
80%

Product suggestions change when the language changes.

Optimising for one market does not protect your visibility in others. The same product, on the same platform, receives different recommendations depending on whether the query is in German, French, Dutch, or English.

Harmful Visibility
Seen.
But Warned Against.

High visibility does not equal positive framing.

One brand appeared across multiple platforms with over 80% coverage. On one platform, the AI was citing safety concerns and recommending alternatives. Presence is not recommendation.

User Consistency
€1,185

Average price difference: same user, same query, two sessions.

Zero product overlap between a logged-in and incognito session. One user session was shown premium options. The other was steered towards budget alternatives. The prompt did not change. The session context did.

Read the full research findings
Services

Commercial Readiness for the Agentic Era

Our services are designed for EU e-commerce leaders who need to understand exactly where they stand, what needs to change, and how to move forward with confidence. Each service can be engaged individually. The Strategic Assessment combines all four as a single integrated programme.

01 | AI Visibility and Discovery Audit

A scored diagnostic of how your brand is currently seen, interpreted, and recommended across key AI platforms. We test across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Shopping — across multiple query types, user contexts, and language variants.

Who it's for

E-commerce and marketing leaders who need to know whether they are being recommended or filtered out by the AI systems already shaping purchase decisions.

You receive

A scored AI Visibility Baseline across key platforms. A competitor framing analysis showing why alternatives are being chosen over you. A prioritised action roadmap focused on the fixes with the fastest commercial impact.

2–3 weeks

02 | Data Integrity and Brand Trust Audit

An audit of your digital footprint across every source AI systems use to evaluate your brand. We review product descriptions, claims, certifications, and pricing across your own site, retailer listings, and third-party sources.

Who it's for

Brands whose AI recommendations are hedged or inconsistent — often because product data conflicts across sources, without the brand realising it.

You receive

A Trust and Risk Assessment identifying the data conflicts reducing AI confidence in your brand. A Claims Accuracy Review aligning your product descriptions and certifications across all sources. A clear plan to strengthen your brand signals where they are weakest.

2–3 weeks

03 | Commerce and Transaction Readiness

A technical assessment of whether AI agents can actually complete a transaction with you. We test whether pricing, stock, variants, shipping, and return policies are machine-readable in real time, and assess readiness for emerging commerce protocols.

Who it's for

Organisations moving from being searchable to being shoppable by autonomous agents — who need to confirm their systems are ready before the channel scales.

You receive

A Machine-Readability Assessment of your catalogue, pricing, and checkout. A Protocol Alignment Roadmap for the commerce infrastructure your systems will need to support. A Transaction Control Framework to maintain oversight in automated environments.

3–4 weeks

04 | Governance and Strategic Control

Strategic alignment of your AI commerce activity with EU AI Act, GDPR, and DMA requirements. We assess your current position and build documentation your compliance team can use directly.

Who it's for

Leadership teams scaling AI commerce who need to grow without creating regulatory or reputational exposure — and who want their EU compliance positioned as a competitive advantage.

You receive

Audit-ready documentation aligned with EU AI Act, GDPR, and DMA. A Governance Framework for managing AI visibility safely as your activity grows. Strategic positioning guidance that turns your compliance posture into a trust signal for both AI systems and customers.

4–6 weeks

Strategic Assessment — All Four Layers

A complete picture of your agentic commerce readiness. All four services delivered as a single integrated engagement, with findings connected across visibility, trust, capability, and governance.

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Workshops & Speaking

Other Ways to Work with Lex Agentica

For organisations that need shared understanding, internal alignment, and leadership confidence around AI-mediated and agentic commerce.

◈

Executive Workshops

Focused briefings for executive teams to build a shared understanding of how AI-mediated commerce is changing visibility, risk, and decision-making.

◈

Company Training

Targeted training for ecommerce, marketing, and product teams to align day-to-day decisions with how AI systems interpret products, claims, and signals.

◈

Speaking & Keynotes

Keynotes and panel contributions on agentic commerce, AI visibility, and European governance, grounded in practical implications and recommendations.

How We Work Together

A clear structure, no surprises.

1

Intro Call

A short conversation to understand your business context, priorities, and concerns. We explain how Lex Agentica can support you and where it may not be the right fit.

2

Proposal and Scope

Based on the discussion, you receive a proposal covering the relevant services, scope, and priorities.

3

Onboarding and Alignment

Once approved, we align on AI systems in scope, responsibilities, inputs, and timelines before work begins.

4

Findings and Recommendations

You receive a written report with scored findings, identified gaps, and a prioritised set of recommendations. We present the results together and make sure your team leaves with a clear view of what to address, in what order, and why.

María Berrío - Founder, Lex Agentica
About the Founder

María Berrío

I founded Lex Agentica because most AI commerce advice is either too technical, too vague, or built for the US market. The EU regulatory environment is different. The consumer context is different. And the actual behaviour of AI platforms in EU product categories is different in ways that standard marketing guidance does not capture.

I bring 25 years of experience inside real commercial pressure — marketing, business development, e-commerce. That's backed by completing the Oxford AI Ethics, Regulation and Compliance Programme at Saïd Business School, University of Oxford, AI certifications from Oxethica, and my own systematic testing across EU product categories and AI platforms.

Based in Munich. Working with e-commerce organisations across the EU market.

AI Ethics and Audit Certified — CAIA · CAIE · CAIP Oxford AI Ethics, Regulation and Compliance — Saïd Business School, University of Oxford Oxethica AI & AI Auditor certified 25+ years marketing & e-commerce Based in Munich
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Questions

Frequently Asked Questions

What is Lex Agentica?

Lex Agentica is an independent strategic advisory focused on AI-driven commerce in the EU. The work is led by María Berrío, combining commercial strategy, infrastructure literacy, and regulatory alignment. Lex Agentica operates as a specialist advisory practice. When required, we collaborate with domain experts. We define what needs to change and why. Execution remains with your internal teams or trusted partners.

What is agentic commerce?

Agentic commerce refers to purchasing journeys where AI systems do more than recommend products — they compare options, interpret specifications, and increasingly facilitate transactions on behalf of customers. In this model, your brand is evaluated by systems before it is evaluated by people. How your products are structured, described, and governed directly influences inclusion and positioning.

How do I know if this is relevant for my organisation?

You do not need to have decided anything about agentic commerce to start. The more immediate question is whether AI systems can currently find, understand, and recommend your products — and for most brands, the answer is more complicated than they expect. AI-driven discovery is already influencing purchase decisions across European markets. Brands that wait until agentic transactions are mainstream will be starting from a disadvantage. If you want to understand the strategic implications before making any decisions, Lex Agentica can work with your leadership team through a briefing or workshop first.

Can services be delivered individually or as a package? What does investment look like?

Yes. Each layer can be delivered independently, or combined into a structured Strategic Assessment. Investment depends on scope, including product complexity, number of AI systems assessed, and governance depth required. Each engagement is scoped individually after an initial strategy call to ensure alignment with commercial priorities.

Which AI platforms do you analyse?

Depending on your use case, assessments typically include platforms such as ChatGPT (including browsing and Shopping), Google AI Shopping, Google AI Overviews, Perplexity, and related AI-assisted discovery environments. Platform coverage is adapted to your category, market, and catalogue structure.

Do you offer legal advice?

No. This work is strategic and advisory. Lex Agentica supports governance-by-design and content clarity aligned with EU frameworks, but legal interpretation remains with your legal or compliance teams. Collaboration is encouraged.

What resources are required internally?

Engagements typically require access to product data samples, feed structures, and a commercial and technical point of contact. The work integrates with existing teams rather than requiring new internal structures.

Do you work only with EU companies, and in what languages?

Lex Agentica works with organisations operating in or selling into the EU market. Assessments are delivered in English, Spanish, German, and Italian.

AI is already shaping which products get found.
Make sure yours is one of them.

A 30-minute call. No pitch deck, no prepared script. Just an honest conversation about where you stand and what it would take to move forward.

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