01 · Clarity first
Strategy call
For leaders who need to understand what AI commerce means for their category before committing to a diagnostic.
Request strategy call →
Agentic Commerce Readiness for EU E-Commerce
Turn AI visibility into e-commerce growth.
Lex Agentica helps consumer brands operating in the EU make AI visibility work for their business strategy, so their products can be found, trusted, selected and eventually bought by AI systems.
- 01AI answers already send buyers to competitors when product signals are weak.
- 02Visibility only counts when it serves your category, market and growth goals.
- 03Brands operating in the EU need trust and governance built in, not bolted on later.
Why this matters now
Your buyers already ask AI what to buy.
Today
63%
of European consumers use AI to compare options like brands, models, prices and reviews.
Today
+120%
more organic clicks per impression for brands cited in an AI answer versus uncited brands on the same query.
By 2030
up to 15%
of European e-commerce spending is expected to be driven by AI agents.
Why Lex Agentica
Built for the intersection of commerce, AI visibility and EU governance.
Most AI visibility offers focus on mentions in third-party sources, AI-generated content or citation patterns. Lex Agentica works on the broader commercial problem: a brand that is eligible for recommendation, product data that is clear, consistent and credible in every language and market you operate in, and operations that are ready for agent-mediated journeys.
Not another AI SEO play
This is not AI SEO.
We test real buying queries across ChatGPT, Gemini and Perplexity, not keyword rankings.
We map where AI systems fail your brand: misreading data, mistrusting signals, or sending buyers elsewhere.
We prioritise fixes by business impact, not by generic visibility scores.
We align every recommendation with EU regulation and the growth strategy you already have.
The Lex Agentica readiness model
The four layers of agentic commerce readiness.
Agentic commerce readiness is not a single capability. It is a connected system of visibility, trust, operational capability and governance. Before any layer is assessed, we define what AI visibility should support commercially. The audit makes this model practical by showing where AI selection is already breaking down for your brand.
01
Visibility
Can AI systems recognise your brand, understand when your products are relevant, and surface them in real buying situations?
Core question
Are you present in meaningful AI discovery moments, not only generic answers?
02
Data integrity
Is your product, brand and claims information clear, consistent and reliable across the sources AI systems use to evaluate trust?
Core question
Can machines interpret your catalogue and claims without ambiguity or contradiction?
03
Capability
Can agents parse your site, understand your commercial offer, and interact with your data, pricing, checkout, protocols (UCP, ACP) and AI merchant programmes without friction?
Core question
Could an AI-assisted path move from recommendation to action without your systems getting in the way?
04
Governance
Are transparency, oversight, disclosure and audit controls in place so AI-driven commerce can scale responsibly in an EU context?
Core question
Are you building trust and accountability into the system, rather than adding them later?
How to start
The AI Visibility and Selection Audit.
Not a generic visibility score. A strategy-led diagnostic tied to real buying queries on live platforms, delivered as an Evidence File your team can act on. Every finding tested at least three times, receipted and dated.
- We define the buyers, products, markets and languages that matter most.
- We test whether AI systems show, replace, omit or misdescribe your products.
- We pinpoint the product data, content and trust-signal gaps to fix first.
- We deliver a prioritised roadmap with owners, confidence levels and a re-test plan.
Founding Client Programme 2026
Apply to the 2026 founding cohort.
We are taking on a small founding cohort of beauty and trust-sensitive brands operating in or selling into the EU. Founding clients get the Visibility and Selection Audit at founding terms, and shape the first EU research in the category.
- A small 2026 cohort, one brand per category, so we never work with a direct competitor of yours.
- You pay only if we surface reportable findings. No reportable findings, no fee.
- In return, a reference conversation and permission to include your results, anonymised, in our EU research.
Ways to work
Discuss the programme →
Start where the question is clearest.
Some teams are ready for the audit. Others need a strategy call, workshop or scope conversation first. The path depends on what you need to understand and how fast the business needs to move.
02 · Main diagnostic
Visibility and Selection Audit
A senior-led audit of how AI systems describe, trust and recommend your products across platforms, languages and buyer contexts.
Apply for the Founding Programme →03 · Operational readiness
Commerce and transaction readiness
Assessment of product data, machine-readability, pricing, checkout, policies and agent compatibility.
Discuss scope →04 · Control and oversight
Governance and strategic control
EU AI Act transparency, disclosure mapping, human oversight, internal rules and audit-ready documentation.
Discuss governance →Integrated engagement
AI Commerce Readiness Programme
For organisations that need the whole system: visibility, data integrity, capability and governance aligned across teams.
Evidence before hype
What our research already shows.
Findings from systematic testing conducted December 2025 to January 2026, with ongoing testing as platforms evolve. 75+ documented tests, 38 EU products, 5 AI platforms.
Language test · EU markets
up to 80%
of product recommendations changed when the query language changed. Same product, same platform.
Brand safety · Live platform
80–100%
platform coverage for a brand that one platform actively warned against, citing published safety results and pointing buyers to alternatives.
Session consistency · Claude
€1,185
average price difference between logged-in and incognito sessions for the same product query. Zero product overlap.
Visibility is not the strategy.Pilar Berrío, Founder, Lex Agentica
Visibility must serve the strategy.
Built for the EU operating reality
Responsible AI is part of the offer.
We work with brands operating in or selling into the EU market, because that is where our advice carries most value: strategy shaped by European regulation, languages and ethics, not a generic US-first AI playbook.
- AI-driven discovery already shapes buying journeys across EU categories and languages.
- Weak product data becomes a commercial and reputational risk faster in trust-sensitive categories like beauty and baby care.
- EU regulation turns governance into a strategic advantage rather than a legal footnote, and adoption at scale will favour brands whose signals AI systems and regulators can verify.
- We promote responsible AI: transparency, oversight and evidence, built in from the start.
Who this is for
Built by marketers, for marketers.
For senior e-commerce and marketing decision-makers at consumer brands whose products are researched before they are bought, where trust, product attributes, claims or comparison behaviour already shape conversion.
Marketing leaders
Need to explain AI visibility risk and opportunity in commercial terms, not technical jargon.
E-commerce leaders
Need to understand where discovery, selection and future transaction readiness may break down.
Digital and brand teams
Need a practical roadmap connecting content, product data, trust signals and governance.
EU market operators
Need advice shaped around European complexity: regulation, languages and consumer trust.
About the founder
Pilar Berrío
I founded Lex Agentica because most AI commerce advice is either too technical, too vague, or built for the US market. The EU regulatory environment, the consumer context, and the actual behaviour of AI platforms in EU product categories are all different in ways standard marketing guidance does not capture.
I bring 25 years of experience inside real commercial pressure across marketing, business development and e-commerce. This is backed by completing the Oxford AI Ethics, Regulation and Compliance Programme at Saïd Business School, University of Oxford, AI certifications from Oxethica, and my own systematic testing across EU product categories and AI platforms.
Based in Munich. Working with brands operating in or selling into the EU market.
AI Ethics and Audit Certified · CAIA · CAIE · CAIP
Oxford AI Ethics, Regulation and Compliance · Saïd Business School
Oxethica AI & AI Auditor certified
25+ years marketing & e-commerce
Based in Munich
Also available: executive workshops, internal team training, and speaking engagements on agentic commerce, AI visibility and European governance. Get in touch to discuss.
Questions
Frequently asked questions.
What does Lex Agentica actually do?
Lex Agentica is a strategic advisory for consumer brands operating in the EU that need to improve AI visibility and prepare for agentic commerce. The work combines visibility diagnostics, data and capability assessment, and governance-by-design recommendations. We define what needs to change and why; execution remains with your internal teams or trusted partners.
What is agentic commerce?
Agentic commerce refers to purchasing journeys where AI systems do more than recommend products. They compare options, interpret specifications, and increasingly facilitate transactions on behalf of customers. In this model, your brand is evaluated by systems before it is evaluated by people. How your products are structured, described, and governed directly influences inclusion and positioning.
Do I need to care about agentic commerce already?
Yes, because the first impact is already happening in discovery and evaluation. Consumers are already using AI to compare options and shape buying decisions before the transaction step becomes more automated.
Is this an AI SEO service?
No. Traditional AI SEO focuses mostly on citation or content optimisation. Lex Agentica looks at whether your brand is eligible for recommendation, trusted across sources, and structurally prepared for AI-mediated commerce. We test the queries your growth plan depends on and prove what is blocking you with documented, reproducible evidence.
What is the best first engagement?
For most organisations, it is the AI Visibility and Selection Audit, our strategy-led diagnostic delivered as an Evidence File. If leadership first needs clarity on scope, urgency or internal alignment, a strategy call is the best place to begin.
Can you guarantee AI recommendations?
No one can. AI systems can be influenced, not controlled, and any promise to control AI outputs should be treated with caution. What we do is measurable: we improve the conditions that influence AI visibility, trust and recommendation, then re-test the same queries to verify whether representation changed.
Do you provide legal advice?
No. Lex Agentica provides strategic advisory aligned with EU governance frameworks, but legal interpretation remains with your legal or compliance teams. Collaboration is encouraged.
Which markets and languages do you cover?
Lex Agentica works with organisations operating in or selling into the EU market, with assessments delivered in English, Spanish, German and Italian.
Two useful ways to begin
Start with the first commercial question.
Are AI systems helping your products get found and selected in the markets you care about, or helping competitors instead?